An advertiser’s overall marketing strategy should include a pay-per-click (PPC) campaign that is run effectively. It has an effect on a company’s revenue as well as the number of conversions that occur. When it comes to pay-per-click (PPC) marketing, there...

As a business owner, you know that advertising is a critical part of getting your products and services in front of potential customers. But with so many different advertising options available, it can be difficult to know where to start....

PPC advertising is a great way to improve your conversion rates and get a competitive advantage. In this case, you’ll need a PPC expert by your side who can help you with things like setting up conversion tracking or analyzing...

Social media advertising is a form of online marketing that uses social media platforms to promote a product or service. Advertisers can target users by their interests, demographics, and location.  If you plan to create your own social media marketing...

Customer insights are the key to understanding your customers and what they want. But how do you get these insights? The answer is customer data. Customer data is the foundation for any good customer insights program. Without data, you can’t...

As a business owner, you know that advertising is essential to grow your customer base and increase sales. But with the ever-changing landscape of the internet, it can be hard to keep up with the latest marketing trends. Social media...

Google Ads will not directly improve your SEO results, but there are still ways you can use Google Ads to indirectly improve your SEO. The key difference between SEO and Google Ads is the time frame in which results are...

Google Ads set up is a powerful advertising tool that can help businesses reach a larger audience. But how does the Google Ads algorithm work? And how can businesses make the most of it? A Google local services ad is...

When you have a website for your business, one of your main goals should include generating a lot of traffic. But it doesn’t stop there. You also want to ensure that the people who visit your site end up performing...

Videos are great for storytelling—not just any storytelling, but storytelling through visual narration. You can’t get any more visual than video. By using this medium, you can bring your stories to life.   Nowadays, short-form videos are the vernacular of the...